We don't market to any group per se. I think the different countries that end up visiting here do so because where I am is a pretty big 'touristy' area and has gotten a lot of press in guidebooks, magazines, online, etc. Because of location- 'NEW' England, our demographic is European. Altho, I do have quite a lot of pins in the map from Brazil.
How we get them is another mystery. MOST of them say they found me in guidebooks. So, there's a place to start. If you can get into a guidebook, that will also be online. Others just decide to come here, want the B&B experience and find us doing a search on Google.