Extreme Homepage Makeover: How to Increase Your Conversion Rate 106%
The homepage of your company’s website is your most valuable online real estate. Every year, millions are spent optimizing, promoting, and funneling traffic through this single page ̶ and for good reason. It’s your business' virtual storefront and face to the world. Because of this, it’s critically important to have an effective homepage that can turn more visitors into buyers.
Specifically, it’s vital to make sure your homepage contains as few leaks as possible. Because a homepage typically gets more views than any other given page, it needs to educate, engage, and encourage a large and diverse audience to explore the rest of your website. Quite often, however, unknown issues can contribute to high bounce rates and low conversion rates, and it’s those issues that can cripple your lead generation and sales goals.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/311
The homepage of your company’s website is your most valuable online real estate. Every year, millions are spent optimizing, promoting, and funneling traffic through this single page ̶ and for good reason. It’s your business' virtual storefront and face to the world. Because of this, it’s critically important to have an effective homepage that can turn more visitors into buyers.
Specifically, it’s vital to make sure your homepage contains as few leaks as possible. Because a homepage typically gets more views than any other given page, it needs to educate, engage, and encourage a large and diverse audience to explore the rest of your website. Quite often, however, unknown issues can contribute to high bounce rates and low conversion rates, and it’s those issues that can cripple your lead generation and sales goals.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/311