Breakfast Diva
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I check in on Facebook 20 times a day. Have never clicked an ad..
You mean there is someone else?Arkansawyer said:I check in on Facebook 20 times a day. Have never clicked an ad.
Nope, still didn't work for me. When I tried it I got very specific on my targets. It was a waste of money. I did it 3 separate times using different ads and it was a waste of money.I have definitely clicked on more Facebook ads than I have Google ads, but it is still rare. However, for lodging and many other industries, Google ads are going to have better ROI with less effort. Usually when someone sees your ad on Google they are usually seeking lodging or at least are interested in traveling. This is rarely going to be the case with Facebook ads.
You can have success with Facebook if you have a very compelling ad & website and creatively target your audience. A very general ad will have really poor ROI. Limit the age range and select only bordering or otherwise very close states.
Examples of target audiences which I suspect would have good ROI:
Engaged: Ad focusing on Honeymoon or romance packages
If you are near a ski resort: Run an ad in the winter targeting those who like skiing or snowboarding
"Has birthday in 1 week": Might be looking for something to do for their birthday
Big upcoming event: run an ad targeted towards those who are interested in the event (such as a specific musician at a concert, wine for a wine festival, etc)
You might also consider limiting the audience to those who have "bed and breakfasts" as an interest. The more specific you can get with target audiences and ads the better..
I tried out the ad formula on FB just for kicks. I thought about doing an ad but read the TOS and didn't like what I read. However, by the time I got done 'tweaking' the ad to where I thought the most guests were coming from it would have been seen by 150 people. Not exactly casting a wide net. I was hoping for at least a few thousand.I have definitely clicked on more Facebook ads than I have Google ads, but it is still rare. However, for lodging and many other industries, Google ads are going to have better ROI with less effort. Usually when someone sees your ad on Google they are usually seeking lodging or at least are interested in traveling. This is rarely going to be the case with Facebook ads.
You can have success with Facebook if you have a very compelling ad & website and creatively target your audience. A very general ad will have really poor ROI. Limit the age range and select only bordering or otherwise very close states.
Examples of target audiences which I suspect would have good ROI:
Engaged: Ad focusing on Honeymoon or romance packages
If you are near a ski resort: Run an ad in the winter targeting those who like skiing or snowboarding
"Has birthday in 1 week": Might be looking for something to do for their birthday
Big upcoming event: run an ad targeted towards those who are interested in the event (such as a specific musician at a concert, wine for a wine festival, etc)
You might also consider limiting the audience to those who have "bed and breakfasts" as an interest. The more specific you can get with target audiences and ads the better..
I believe Facebook is not for direct Ads, for brand building its a good place though
Its hard to track the running Ads on facebook too. I had my Ads running for about a month, but hardly any result.
I like the ads where if you 'like' their page, you are put into a draw and have a chance to win something. Even if it's something little.alireda said:I believe Facebook is not for direct Ads, for brand building its a good place though
Its hard to track the running Ads on facebook too. I had my Ads running for about a month, but hardly any result
Facebook had adds! I guess I never noticed them! Does that give you any help?.
Coming from someone who deals with a nonprofit who pays for the ads, I can tell you someone sees them, and clicks.Bob said:Facebook had adds! I guess I never noticed them! Does that give you any help?
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