[COLOR= rgb(68, 68, 68)]Brands' Facebook Pages Strengthen Customer Perception [/COLOR][COLOR= rgb(68, 68, 68)]http://ow.ly/6fCWi[/COLOR] via [COLOR= rgb(157, 88, 46)]@[/COLOR][COLOR= rgb(157, 88, 46)]MarketingProfs[/COLOR]
I think they are saying it can add to trust and we all know how hard it is to build that..
It probably works better for big businsses than little ones. (Building trust that is, I think trust is kind of built in already with a small biz where you actually talk to the owner when you call! I've heard my FB page is dang hard to find. Sometimes even I can't find it doing a search!toddburme said:I think they are saying it can add to trust and we all know how hard it is to build that.
I get it. I feel this way when I go to a very vague website. Nothing personal, no personal touches to be found, no innkeeper smiling faces, it is just cold. It is the same thing, add some personality to your website and your marketing for goodness sakes innkeepers! It can be subtle, it can be slight, it can be bold, what are they going to find at your inn?
Guests told me today who said they will be back, "Your B&B is exactly how you present online, we find that refreshing" That was a huge compliment. We all battle this "If we take staged photos will all guests think they will have wild orchids on their beds?" So keeping it real is always good. But let it be "you" if it is YOUR INN. Even if the building style or location is not necessarily your style, it can still be "you.".
Compliment for you but slam for the industry as a whole. (And that can certainly include ANY kind of lodging.) 'Refreshing' implies they don't see honesty very often. Bad.Joey Bloggs said:"Your B&B is exactly how you present online, we find that refreshing"