grey, You are utilizing Facebook in a perfect way, IMHO.
I find it useful to think of this internet social networking just the same as local networking without having to leave my house. If you go to a party or networking function you behave accordingly to attract friends and collegues like yourself - like minded for the most part. I do that with my internet networking for the B&B and leave the personal page,( which I can control who views), for opinions and rants.
The Twiitter/Facebook genre has proved to be invaluable to me, especially when you network with folks nearby or in your town. I have gained new friends and exposure that has put heads in my beds. Folks remember me and recommend their family, friends and business collegues coming in from out of town to stay with us. It works.
If you have set up a fan page you may also control who can post to it. I love that fans post comments and pictures on my B&B page, but not everyone wants to do that, and that's ok too.
If you have a city forum or something like it, I highly encourage you to become a part of that too! There are usually several, so spend some time reading them to see what kind of folks you will be attracting. The best ones will also have event calendars that are open for posting. You can post an event you are holding and also check ahead for events you may not know about that you can include in your blog or tell guests about. Get your name out there. Name recognition is awesome to draw folks in.
I use Twitter and Facebook to point to my blog and my website. Totally invaluable!
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