We also had a stronger year of sales for GC's than in previous years. Part was due to an aggressive social media strategy. Even sold one Christmas Day to a husband trying to stay out of the doghouse with his wife..
PhineasSwann said:
We also had a stronger year of sales for GC's than in previous years. Part was due to an aggressive social media strategy.
Care to share? I could probably just find your fb page and go from there.
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We set a schedule for reminders about GC's this fall, using Facebook's new scheduling feature for posts, and using Hootsuite to schedule posts on other sites such as Twitter and Instagram.
We started with Thanksgiving, as that's when people started thinking about shopping. Didn't do anything on Friday since shoppers prefer to fight at malls and Walmarts that day. On CyberMonday, did a promotion for one day where those who buy a $400 or more GC get a $100 GC for themselves. I figure since I give OTA's 25%, I'm not losing much. Plus I get two guests instead of one I can sell add-ons to and make more money.
We did reminders during December, and that last week before Christmas hit it hard, reminding people "there was still time to get a gift." On Christmas Eve, we did two reminders, one in AM and one in PM, "Too late to ship that gift? It's never too late! We can have you gift in their inbox in less than 60 seconds!" Since our GC system through our reservation system is automated, it took care of itself.
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