Arks
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Link to very good PDF presentation developed by state of Illinois regarding attracting tourists (especially baby boomers) to small towns. http://goo.gl/dCozm
Some characteristics it lists of Boomers:
Some characteristics it lists of Boomers:
- Like "quick, easy, and convenient"
- Like site-doing vs. site-seeing
- Like intellectually stimulating travel
- Like to meet people
- See themselves as young
- Want fun, unique experiences
- Want "bragging rights"
- Will pay for luxury, expertise, and convenience
- Like being with people like themselves