Just got back from checking the building progress on our inn. While in the airport, I picked up this really fantastic book on web marketing covering some basic stuff in depth from SEO to facebook to twitter to videos. I usually don't get excited about books or products, but this was really good info right at my level. I've been working on developing my website, and it was a great read / reference at the right time and its a 2012 edition. It's called the zen of social media marketing, author's last name Kabani.