Hi--i'm the ceo and founder of buuteeq, i read the terms of this community site to be sure that i'm allowed to post here and it looks like I am, so i wanted to say hello and introduce myself. My name is Forest Key, I started buuteeq about 2 years ago after having worked for more than 10 years in internet/web technology (most recently at Microsoft), and i'm an avid traveller and lover of unique places to stay. As a web technology expert, i was often dismayed at the low quality of most inns/b&b/hotel websites, which led me to want to build a great service that would allow owners to directly create and manage really great online marketing materials for their property. buuteeq's service launched earlier this year (Jan 2011) and i'm thrilled at the reception we've received by hotels/inns of all sizes in over 16 countries and counting.
We think our solution is very special and have been told by inns that are using the system already here in the USA that they are seeing tremendous benefits--more visitors, more reservations, and the lower cost and hassle that comes from being able to do everything themselves using our web application direclty (no fees for making changes, adding content, etc.). We've put well over $1m USD of engineering into the product already and growing, so subscribers to buuteeq will benefit from the ongoing feature additions and system improvements that we will be making in the months and years ahead. This notion of "cloud computing" is something that we embrace fully and think has really relevant benefits to innkeepers.
I would welcome any feedback or questions directly by email (forest (@) buuteeq.com) or at my cell phone, 206-910-5805 (pacific timezone, we are based in Seattle WA); i'm also happy to provide some innkeeper examples and their contacts if you'd like to speak with someone that is already using buuteeq at a similar sized/style property.
Thank you for the chance to be a member of the community here at innspiring.com
You are correct in the fact that many places have horrid websites, but most of them could not even begin to afford your services!
Cloud computing is fine, but I for one would love to see some B & B sites that are actually paying your prices for your services. Or, as someone said, you are giving one heck of a discount to get folks on board.
Ok, So I found this place
using the system. But click on reservations. It takes you to Weber va tions. I don't see anything spectacular about this site. Can be done easily in a WordPress or Joomla template you can buy for $35. So what does this place pay you per month?? I can't believe it would even be the low end of your pricing. Sorry:-(
the economics for our system work out like this: assume a $100 per night average rate for a room, a 2 nigh average stay per guest, and 12 x 30 day months in a year. if buuteeq's system can help your property attract a net increase of say 16 reservations annually, (1.3 reservations per month, x 12 months = 16 reservations x $200 average ticket = $3200) then the system pays for itself in that year. For buuteeq to be a *FANTASTIC* marketing investment for a property of just 4 rooms (120 room nights per month or 60 average potential stays) delivering 3 incremental stays is all that it takes--and buuteeq can do that and more! For bigger properties with more rooms, or properties with higher ADR (average daily rates of some of our customers run as high as $500 per night) then the number of reservations needed to pay for the system can be as low as a handful per year. I'm curious, how many rooms do you have at your property? I agree with you that smaller room #s make the economics a bit scarrier for new customers switching to buuteeq, and we are always taking feedback about ways to price buuteeq (including a sliding scale by property size)--but for now we have many small properties who are very happy with the system and seeing an immediate benefit to their bottom line.
The system achieves the net positive reservations by (a) attracting more potential guests (better SEO, localized content into multiple languages, and reaching guests with mobile optimized content where 50%+ of guests will be looking at your website by 2014) (b) converting more of those visitors to confirmed reservations (via highly instrumented and optimizied information architecture and design that has been tested iteratively over 100s of hotels of all different types that are using our system), (c) and integrated pricing and promotion controls that allow you to study what is working/not-working, and optimize and improve the performance of your online marketing investment.
Re: your suggestion that Joomla or Wordpress are sufficient for some owners--perhaps in the same way that a pocket knive is a tool you can take camping and get through the 3 nights without starving... but it is a far cry from the buuteeq digital marketing system, which is more akin to a 5 star kitchen completely optimized with tools for every key function related to marketing your b&b/inn/hotel. buuteeq includes a better and easier to use content management system, complete mobile, Facebook, AND website marketing, integrated booking engine and reservagion management, and business intelligence/analytics so you can improve overall performance.
You mention the Bacon Mansion as one example, which integrates our buuteeq hotel online marketing
with the property's existing (prior in-use) booking engine which is Rezovation--our system is flexible and allows 3rd party booking engines (which was the owner's choice in this case. Here are some more examples for you of inns/b&b's that use our system together with our booking engine, and sometimes with other 3rd party systems: Castle Marne B&B
(Denver, Colorado), Hamilton House B&B
(Whitewater, Wisconsin), Cowper Inn
(Palo Alto, California), B&B on Broadway
(Seattle, Washington), The Inn at Mount Vernon
(Speryville, Virginia), and some international examples that feature multiple language localization and provide some insight into the global success buuteeq is enjoying in over 16 countries: Casa Zapallar Inn
(Zapallar, Chile), Guilin B&B
(Guilin, China), Elquimista Cabins
(Pisco Elqui, Chile), Regalo del Mar B&B
(Troncones, Mexico), Lavanda B&B
(Garmen, Bulgaria). Here are some hotels (bigger properties, higher average daily rates reaching into the $300+ per night): Heathman Lodge
(Vancouver, Washington), Lian Lodge
(Guilin, China), Gonzo Inn
(Moab, Utah), Tierra Atacama Resort
(San Pedro de Atacama, Chile), Ada Istanbul
Hotel (Istanbul, Turkey) and the Le Quartier Francais
(West Cape, South Africa)… and many, many more…
So IMHO, it is not about the "cost" of buuteeq or any other system that a innkeeper might consider, but rather, about the "benefit" or potential net positive increase in $$$ that such investments can produce.
Thanks for your interest and happy to answer other questions.