By the Side of the Road B&B in Harrisonburg, VA, sold over 1,300 room nights in 24 hours with the LivingSocial "Daily Deal" last April in the DC market. She's going to tell her story on Thursday at the Innkeeping Show in Charleston. She has very interesting stats about her occupancy, ADR and RevPar for last year April-Dec compared to the prior year.So far we've only had 19 groupons used out of 90 sold. We have 5 future bookings. (15% scheduled) The expiration date is 9/13/11 - we'll book future rooms (up to 6 months or so) if called by that date..
WOW...She is a friend of mine who really has it together..so if any of you can go to this session...please doBy the Side of the Road B&B in Harrisonburg, VA, sold over 1,300 room nights in 24 hours with the LivingSocial "Daily Deal" last April in the DC market. She's going to tell her story on Thursday at the Innkeeping Show in Charleston. She has very interesting stats about her occupancy, ADR and RevPar for last year April-Dec compared to the prior year.So far we've only had 19 groupons used out of 90 sold. We have 5 future bookings. (15% scheduled) The expiration date is 9/13/11 - we'll book future rooms (up to 6 months or so) if called by that date..
LivingSocial is the 2nd largest social buying company (GroupOn the largest) and seems to be targeting more of their deals to include "experience" merchants, i.e. spas, restaurants, B&Bs, etc than what I've seen with GroupOn.
LivingSocial is getting more involved with PAII, so stay tuned.
These social buying programs should be entered into with open eyes - there apparently are some horror stories out there of merchants who have gone out of business because they made highly-unprofitable deals through GroupOn. You have to make sure you're covering at least your variable costs with every redemption.
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By the Side of the Road B&B in Harrisonburg, VA, sold over 1,300 room nights in 24 hours with the LivingSocial "Daily Deal" last April in the DC market. She's going to tell her story on Thursday at the Innkeeping Show in Charleston. She has very interesting stats about her occupancy, ADR and RevPar for last year April-Dec compared to the prior year.So far we've only had 19 groupons used out of 90 sold. We have 5 future bookings. (15% scheduled) The expiration date is 9/13/11 - we'll book future rooms (up to 6 months or so) if called by that date..
LivingSocial is the 2nd largest social buying company (GroupOn the largest) and seems to be targeting more of their deals to include "experience" merchants, i.e. spas, restaurants, B&Bs, etc than what I've seen with GroupOn.
LivingSocial is getting more involved with PAII, so stay tuned.
These social buying programs should be entered into with open eyes - there apparently are some horror stories out there of merchants who have gone out of business because they made highly-unprofitable deals through GroupOn. You have to make sure you're covering at least your variable costs with every redemption.
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This looks great for an inn that is in a not so popular location. We have an inn 20 minutes south of Charlottesvilel that did well with Groupon. But I would probably not want to get involved or regular guests would want to know why they can't get 50% off. I get bookings weekends and weekdays, so I don't think it would work for me.jkarennj said:By the Side of the Road B&B in Harrisonburg, VA, sold over 1,300 room nights in 24 hours with the LivingSocial "Daily Deal" last April in the DC market. She's going to tell her story on Thursday at the Innkeeping Show in Charleston. She has very interesting stats about her occupancy, ADR and RevPar for last year April-Dec compared to the prior year.
LivingSocial is the 2nd largest social buying company (GroupOn the largest) and seems to be targeting more of their deals to include "experience" merchants, i.e. spas, restaurants, B&Bs, etc than what I've seen with GroupOn.
LivingSocial is getting more involved with PAII, so stay tuned.
These social buying programs should be entered into with open eyes - there apparently are some horror stories out there of merchants who have gone out of business because they made highly-unprofitable deals through GroupOn. You have to make sure you're covering at least your variable costs with every redemption.
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