I asked once from an innkeeper that has 200+ and wins awards from them and is now nearly in foreclosure...and I was called a shark or something. Basically told to rack off.
I truly wanted to know why those guests traveling to small town USA to a small B&B would post so many more reviews than anyone else we have ever known.
For some reason the question was considered wrong and how dare we think it is not all on the up and up and we all got the backlash.
Of all the guests who bring up TA on their own and tell me they found us there and will be sure to write a lovely review the very minute they step in their door...never do. So yes, there is something more to it. I don't care what anyone says, solicit all the reviews you want, it is harder to get them, unless there is a twist to this equation somewhere.
DISCLAIMER - I am speaking of Inns here in the USA. Not overseas, things are different there, I realize this, I can only speak for this country and how things operate here. Our UK guests are the most willing to read reviews and write them. They rely on TA and others while making their travel plans. The 200+ was from an "other" website, not TA. So perhaps the "other" website allows the use of the one pc to write the reviews, unlike TA who more diligently monitors that IP..