Copperhead
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I was just throwing out ideas for consideration. I just did not think the first one was a "logo" that wold reproduce well for whatever. I am not really part of this since I am no longer an innkeeper. I just wanted to put out some stuff to get folks thinking. I am not trying to muddy the waters, just playing with stuff. Not a graphic designer and not a marketing guru. Thought it would provoke some ideas. I agree...too much wording in the beginning was wrong way to go. It has to just stand on its own.OK. A couple of questions here: are we talking about an initial branding here, or are we talking about a campaign based on that brand?
The distinction is significant.
If the former, then you need to focus on something generic enough (and graphic enough) that it can be ported to a variety of campaigns for a variety of audiences using a variety of media. Here's the kicker: it needs to be immediately identifiable with your brand, but not so trendy that it can't be used in a variety of campaigns targeting a variety of audiences. And it *must be consistent* across all of your campaigns regardless of your target audience.
My idea: take your initial "InnRewards.Com" graphic (play with the type; serif isn't my favorite--it's too formal) in the first graphic on this thread, then stylize the gift box to a line drawing. My preference would be a thick-line box and stylized bow encompassing the InnRewards.com type. Bare bones. Flexible. You need something simple but recognizable that will be constant no matter what your subsequent campaigns are, or who they are targeting. Hint: the more you can stylize, the better.
All that color fru-fru stuff with the weird type is just a distraction for you right now. You got lost in the weeds planning a particular campaign instead of solidifying your brand first.
Some readers suggested really cool, nicely designed graphics--but every one of them was a campaign that assumed a particular audience. Not one of them was flexible enough to serve as an anchor for your brand.
Bottom line: you don't know who you are. You are quite literally putting the cart before the horse with all these graphic designs. You've got an incredible business idea, but somebody is going to take it away from you (if they haven't already) and put it in a sophisticated package and make a fortune from it. My advice: find a marketing company that understands brand development that is willing to hitch their wagon to your idea.
Good luck,
Tom.
Get a marketing company??? Right...not......and who will pay for this?
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You came out with some great ideas here.... keep em coming! Get us to think out of the box. And I do think we should stay away from canned graphics to develop something that is brand specific.EmptyNest said:I was just throwing out ideas for consideration. I just did not think the first one was a "logo" that wold reproduce well for whatever. I am not really part of this since I am no longer an innkeeper. I just wanted to put out some stuff to get folks thinking. I am not trying to muddy the waters, just playing with stuff. Not a graphic designer and not a marketing guru. Thought it would provoke some ideas. I agree...too much wording in the beginning was wrong way to go. It has to just stand on its own.
Get a marketing company??? Right...not......and who will pay for this?