swirt
Forum founder. Former Owner.
- Joined
- May 17, 2008
- Messages
- 3,210
- Reaction score
- 1
I just ran these numbers for a website to help the owner decide which directories if any to drop. These represent the numbers for 2008 and the conversions are determined using goals in Google Analytics (if they emailed the innkeeper, or did an availability search or made a reservation request, they triggered the goal).
Note: this is not to show in general which directories anyone reading this should join or drop. These results can vary dramatically from one region to another. This is more about showing the calculations and the decision making process.
If the image gets cut off, click on it.
The first three columns came from directly from Google Analytics. Conversions was a calculation. Then I had to lookup what the owner paid for each directory, and use that to calculate the cost per conversion.
Disclaimer: The calculation sort of falls apart for the two directories that have a lifetime fee because it extends beyond 2008. Also the rate for bedandbreakfast.com may not be right because the owner couldn't remember what level they were listed.
I've attached this spreadsheet just in case anyone wants to use their own numbers. I colored the fields you should change, and locked the others. If you want to unlock them the password is "innkeeper".
Note: this is not to show in general which directories anyone reading this should join or drop. These results can vary dramatically from one region to another. This is more about showing the calculations and the decision making process.
If the image gets cut off, click on it.
The first three columns came from directly from Google Analytics. Conversions was a calculation. Then I had to lookup what the owner paid for each directory, and use that to calculate the cost per conversion.
Disclaimer: The calculation sort of falls apart for the two directories that have a lifetime fee because it extends beyond 2008. Also the rate for bedandbreakfast.com may not be right because the owner couldn't remember what level they were listed.
I've attached this spreadsheet just in case anyone wants to use their own numbers. I colored the fields you should change, and locked the others. If you want to unlock them the password is "innkeeper".