As many of you heard at (name removed), new research on travel behavior has led us to the conclusion of focusing our campaigns on the Gen X families within a day’s drive to (our state). Not only do these families spend more money on travel than their Baby Boomer counterparts, their consumer confidence is rising at a faster pace.
From JB - I don't have the study, I did a google and found this fyi. If anyone wants to read digest and report back their findings in a nut shell we would appreciate it, or any other studies on this subject.
If this is true, should we be focusing some/or more of our marketing efforts toward Gen X? I believe so. I believe the Gen X are the package takers/add-ons (this is my experience here in my location, at my B&B, might be diff where you are and how you PRESENT Your B&B)
Please share your ideas/thoughts on this subject that greatly impacts how we operate our businesses.
From JB - I don't have the study, I did a google and found this fyi. If anyone wants to read digest and report back their findings in a nut shell we would appreciate it, or any other studies on this subject.
If this is true, should we be focusing some/or more of our marketing efforts toward Gen X? I believe so. I believe the Gen X are the package takers/add-ons (this is my experience here in my location, at my B&B, might be diff where you are and how you PRESENT Your B&B)
- Gen X being more technology minded - more likely to research what there is to do to extend their stay - to go off the beaten path - to order the add ons or dinner packages -perhaps to appreciate the hard foot work done by the Innkeeper to provide something to interesting to see and do in the area? More likely to read your blog and calendar of local events. Gen X being 25-39.
- Gen Y being 18-24 (I won't purposely market to that age group and in fact prefer to NOT have Gen Y here at this doiley-laden gnome guarded unhip B&B, they arrive late - stay in their room and check out - do not $ toward the local economy - will grab McDonald's to bring back to their room - College kids or young marrieds low on cash)
- Baby Boomer being 55-64 on the verge of retirement or early retirement, sometimes pinching pennies as they drive their Mercedes to our B&B. They typically do not purchase add ons or packages here.
Please share your ideas/thoughts on this subject that greatly impacts how we operate our businesses.