I will definitely be using blogging, from now on. I started two blogs two months ago and already they have begun to generate some interest from readers. I was told by several seasoned bloggers that it takes a year or so to get your blog "out There" on the internet and start receiving a decent amount of interest and comments. I have also joined several social media sites (e. g. Facebook and Twitter) to see how a social media approach to marketing will work for me..
I'm new to the concept of blogging for B&Bs. Who is your audience, past guests or new customers? What do you write about and when do you find the time?
I write about anything and everything related in someway to my bed and breakfast on my InnNotes blog: www.innnotes.blogspot.com
It could be the cookbook I just finshed working on for the Bed and breakfast Assoc. of Ky, it could be non-gluten food, for my Celiac repeat guests, it could be the horrible ice storm we had a few weeks ago that knocked out power for a week in the neighborhood, or the KY Derby, or the Victorian Teas we do, or the many interesting guests I have...... anything that happens in or around my Inn.
I am a writer, so the time spent on writing tight, interesting posts is valuable time for me. I probably write at least 3-4 hours a day, unless we are very busy. But I do write every day. I also do what Bree said she did; that is, write several posts ahead of time and save then as drafts, so I can publish on a regular basis. I like to post every 2-3 days, if possible. I have two blogs, so have a double dose to take care of. Plus I write for "I Love Inns" & take on other writing projects. My second blog is www.innbusiness.blogspot.com
This one takes more time and thought, because it's business oriented. I do quite a lot of reading & research, and incorporating info from others into the post. Also I like to add pictures, videos, and links.
If you think you'ld like to try it, reading other successful blogger's posts will give you an idea what good content is and isn't. As far as it helping to market your Inn, social media is here to stay and a ton of people are using it successfully to market their businesses. I've only been blogging two months, and already I am generating interest in my blog, my website and my Inn from it. You can read about social media on the internet. Google it! Read the experts. There are lots of them on Twitter.