New strap line for B&B association

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Jcam

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We are looking for a New logo - got the fiver people on it - and a strap line as we don't have one
Want something that says individual, unique, personal - not the cookie cutter crap of a hotel - host that really cares - but don't want it to sound super cheesy - any ideas?
 
Individual, unique, personal - everything a hotel isn't. - (what ya think?)
 
Just for clarification, for the association? Younger group, older?
Experience the difference,
Stay with us because hey you matter
Choose to stay with us
Because here you always matter
Choose to stay with us
Because here everything matters
You have to look them all up, as they are all probably used somewhere and proprietary. Sorry thought of that word from your words, probably doesn't fit.
 
Individual, unique, personal - everything a hotel isn't. - (what ya think?).
Jcam said:
Individual, unique, personal - everything a hotel isn't. - (what ya think?)
It doesn't appeal to me when the way something is being promoted is to run down something else.
I'd leave hotels out altogether so as not to distract your audience.
Individual, unique, and personal - just like you.
 
Just for clarification, for the association? Younger group, older?
Experience the difference,
Stay with us because hey you matter
Choose to stay with us
Because here you always matter
Choose to stay with us
Because here everything matters
You have to look them all up, as they are all probably used somewhere and proprietary. Sorry thought of that word from your words, probably doesn't fit..
Generally older people 50+ and all vintage victorian properties - though some have been vastly internally modernised. Going for a classic look. Will say for air their stay like a local is genius.
Want something that says "Making your stay special" individual and we give a toss about you - not just a number
 
Just for clarification, for the association? Younger group, older?
Experience the difference,
Stay with us because hey you matter
Choose to stay with us
Because here you always matter
Choose to stay with us
Because here everything matters
You have to look them all up, as they are all probably used somewhere and proprietary. Sorry thought of that word from your words, probably doesn't fit..
Generally older people 50+ and all vintage victorian properties - though some have been vastly internally modernised. Going for a classic look. Will say for air their stay like a local is genius.
Want something that says "Making your stay special" individual and we give a toss about you - not just a number
.
Jcam said:
Generally older people 50+ and all vintage victorian properties - though some have been vastly internally modernised. Going for a classic look. Will say for air their stay like a local is genius.
Want something that says "Making your stay special" individual and we give a toss about you - not just a number
Maybe something like… "Come to JCam and make yourself comfortable at our home!"
 
Just for clarification, for the association? Younger group, older?
Experience the difference,
Stay with us because hey you matter
Choose to stay with us
Because here you always matter
Choose to stay with us
Because here everything matters
You have to look them all up, as they are all probably used somewhere and proprietary. Sorry thought of that word from your words, probably doesn't fit..
Generally older people 50+ and all vintage victorian properties - though some have been vastly internally modernised. Going for a classic look. Will say for air their stay like a local is genius.
Want something that says "Making your stay special" individual and we give a toss about you - not just a number
.
Jcam said:
Generally older people 50+ and all vintage victorian properties - though some have been vastly internally modernised. Going for a classic look. Will say for air their stay like a local is genius.
Want something that says "Making your stay special" individual and we give a toss about you - not just a number
Maybe something like… "Come to JCam and make yourself comfortable at our home!"
.
its for an association - ie about 40 properties, not all have resident owners and to be blunt B&B's have taken a bit of a bashing for unprofessionalism so am wary of saying Home - we are trying to differentiate from hobby air properties by showing we are full time and know established and know what we are doing
 
Just for clarification, for the association? Younger group, older?
Experience the difference,
Stay with us because hey you matter
Choose to stay with us
Because here you always matter
Choose to stay with us
Because here everything matters
You have to look them all up, as they are all probably used somewhere and proprietary. Sorry thought of that word from your words, probably doesn't fit..
Generally older people 50+ and all vintage victorian properties - though some have been vastly internally modernised. Going for a classic look. Will say for air their stay like a local is genius.
Want something that says "Making your stay special" individual and we give a toss about you - not just a number
.
Jcam said:
Generally older people 50+ and all vintage victorian properties - though some have been vastly internally modernised. Going for a classic look. Will say for air their stay like a local is genius.
Want something that says "Making your stay special" individual and we give a toss about you - not just a number
Maybe something like… "Come to JCam and make yourself comfortable at our home!"
.
its for an association - ie about 40 properties, not all have resident owners and to be blunt B&B's have taken a bit of a bashing for unprofessionalism so am wary of saying Home - we are trying to differentiate from hobby air properties by showing we are full time and know established and know what we are doing
.
Okay, I can see that. Change "home" to "inn", etc. I understand.
 
Just for clarification, for the association? Younger group, older?
Experience the difference,
Stay with us because hey you matter
Choose to stay with us
Because here you always matter
Choose to stay with us
Because here everything matters
You have to look them all up, as they are all probably used somewhere and proprietary. Sorry thought of that word from your words, probably doesn't fit..
Generally older people 50+ and all vintage victorian properties - though some have been vastly internally modernised. Going for a classic look. Will say for air their stay like a local is genius.
Want something that says "Making your stay special" individual and we give a toss about you - not just a number
.
Jcam said:
Generally older people 50+ and all vintage victorian properties - though some have been vastly internally modernised. Going for a classic look. Will say for air their stay like a local is genius.
Want something that says "Making your stay special" individual and we give a toss about you - not just a number
Maybe something like… "Come to JCam and make yourself comfortable at our home!"
.
its for an association - ie about 40 properties, not all have resident owners and to be blunt B&B's have taken a bit of a bashing for unprofessionalism so am wary of saying Home - we are trying to differentiate from hobby air properties by showing we are full time and know established and know what we are doing
.
Okay, I can see that. Change "home" to "inn", etc. I understand.
.
in the UK inn means Pub with Accommodation so that doesn't work either
Technically we are classed as B&B, Guest House or Guest Accommodation
B&B - is ok but small - could be used but technically few of our members are as under industry def its 6 guests or less - we have 2 members in this catagory.
Guest House - lot of baggage of blackpool landlady out at 11am back after 3pm and we lock up at 10pm curlers in your hair better not be under my feet etc so don't want to use that
Guest Accommodation - no one understands what that means as its an industry term no member of the public would ever use it.
 
Just for clarification, for the association? Younger group, older?
Experience the difference,
Stay with us because hey you matter
Choose to stay with us
Because here you always matter
Choose to stay with us
Because here everything matters
You have to look them all up, as they are all probably used somewhere and proprietary. Sorry thought of that word from your words, probably doesn't fit..
Generally older people 50+ and all vintage victorian properties - though some have been vastly internally modernised. Going for a classic look. Will say for air their stay like a local is genius.
Want something that says "Making your stay special" individual and we give a toss about you - not just a number
.
Jcam said:
Generally older people 50+ and all vintage victorian properties - though some have been vastly internally modernised. Going for a classic look. Will say for air their stay like a local is genius.
Want something that says "Making your stay special" individual and we give a toss about you - not just a number
Maybe something like… "Come to JCam and make yourself comfortable at our home!"
.
its for an association - ie about 40 properties, not all have resident owners and to be blunt B&B's have taken a bit of a bashing for unprofessionalism so am wary of saying Home - we are trying to differentiate from hobby air properties by showing we are full time and know established and know what we are doing
.
Okay, I can see that. Change "home" to "inn", etc. I understand.
.
in the UK inn means Pub with Accommodation so that doesn't work either
Technically we are classed as B&B, Guest House or Guest Accommodation
B&B - is ok but small - could be used but technically few of our members are as under industry def its 6 guests or less - we have 2 members in this catagory.
Guest House - lot of baggage of blackpool landlady out at 11am back after 3pm and we lock up at 10pm curlers in your hair better not be under my feet etc so don't want to use that
Guest Accommodation - no one understands what that means as its an industry term no member of the public would ever use it.
.
What does the national tourist board use as a definition? Is that something 'tourists' would get?
Lodging accommodations?
Lodging?
Accommodations?
Overnight lodging?
Guest rooms?
Do you have a 'shop local' campaign? Shop local. Dine local. Stay local. Some sort of focus on taking advantage of the insider info the locals have.
I think air's commercials over here run something like: Don't 'do' Paris, live Paris.
 
Just for clarification, for the association? Younger group, older?
Experience the difference,
Stay with us because hey you matter
Choose to stay with us
Because here you always matter
Choose to stay with us
Because here everything matters
You have to look them all up, as they are all probably used somewhere and proprietary. Sorry thought of that word from your words, probably doesn't fit..
Generally older people 50+ and all vintage victorian properties - though some have been vastly internally modernised. Going for a classic look. Will say for air their stay like a local is genius.
Want something that says "Making your stay special" individual and we give a toss about you - not just a number
.
Jcam said:
Generally older people 50+ and all vintage victorian properties - though some have been vastly internally modernised. Going for a classic look. Will say for air their stay like a local is genius.
Want something that says "Making your stay special" individual and we give a toss about you - not just a number
Maybe something like… "Come to JCam and make yourself comfortable at our home!"
.
its for an association - ie about 40 properties, not all have resident owners and to be blunt B&B's have taken a bit of a bashing for unprofessionalism so am wary of saying Home - we are trying to differentiate from hobby air properties by showing we are full time and know established and know what we are doing
.
Okay, I can see that. Change "home" to "inn", etc. I understand.
.
in the UK inn means Pub with Accommodation so that doesn't work either
Technically we are classed as B&B, Guest House or Guest Accommodation
B&B - is ok but small - could be used but technically few of our members are as under industry def its 6 guests or less - we have 2 members in this catagory.
Guest House - lot of baggage of blackpool landlady out at 11am back after 3pm and we lock up at 10pm curlers in your hair better not be under my feet etc so don't want to use that
Guest Accommodation - no one understands what that means as its an industry term no member of the public would ever use it.
.
Jcam said:
in the UK inn means Pub with Accommodation so that doesn't work either
Technically we are classed as B&B, Guest House or Guest Accommodation
Sounds like a tough spot to be in….
 
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