I want to support our military, but I can't afford to give away the farm. We've already been told we don't charge enough. We plan on raising our rates after a year, but right now discounts bring our profit margin to slightly above breaking even.
I think during the summer we may offer a TEACHER discount..
Proud Texan said:
I want to support our military, but I can't afford to give away the farm. We've already been told we don't charge enough. We plan on raising our rates after a year, but right now discounts bring our profit margin to slightly above breaking even.
I think during the summer we may offer a TEACHER discount.
Think about this in a different way...these folks will be back. They may come back even when times are tough. Yes, raise your rates by all means, but don't forget your core customers. You certainly don't have to do HUGE duscounts, but a gesture of goodwill goes a long way.
This weekend (and next) as I look at our reduced off-season rates and ALL guests being repeats with discounts, I wonder about the discounts. BUT, they are here, they are happy to be here, and they return every year, rain or shine. They might be in this town but at a different B&B without the added incentive to stay HERE.
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