We've done travel agent discounts in the past. Mostly Euros wanting someone else to do the planning. We don't have a single rate. And, no, one night in prime season is not really worth discounting.
For us, if we didn't do single nights in peak season we'd be empty most of the time. There's 'nothing' here that makes guests need to stay more than one night other than they are just having a getaway. (No events, big plays, wine festivals, nothing like that.).
Madeleine said:
For us, if we didn't do single nights in peak season we'd be empty most of the time. There's 'nothing' here that makes guests need to stay more than one night other than they are just having a getaway. (No events, big plays, wine festivals, nothing like that.)
Wow. I think I'd be up for manslaughter before the end of July if that where the case here. Lots of 1 nighters makes a lot of extra work. I guess we're lucky in that respect, I can refuse 1 nighters this time of year becuase I know I'll fill the rooms. I will take them later to fill in the gaps in the diary and if people are booking 1 or 2 weeks in advance so I'm not sure if I'll fill the rooms. But I'm not taking 1 night bookings for June in January.
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Highlands John said:
Wow. I think I'd be up for manslaughter before the end of July if that where the case here.
I usually last until August, but at least you know now how I feel and why I was wondering how to keep the momentum going once that hits!
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Wow.. that's hard to handle. What happens if you increase your daily rate and lower the rate for the second day? Does that get you more stay overs?
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Eric Arthur Blair said:
Wow.. that's hard to handle. What happens if you increase your daily rate and lower the rate for the second day? Does that get you more stay overs?
No one reads. In order to make it understandable guests would actually have to look at the reservation info. All they will see is a higher price, not see the discount and move on.
We are running a winter special right now. How many guests are surprised when I mention the discount? All of them. (Which makes me think I could be charging higher rates right now and be getting that amount!)
We do not have ALL one night stays in season. We get a fair number of week-long stays and 3-4 nighters. It's just that we do get a lot of one-nighters. And a lot of last minute walk-ins. The worst is when we do get all one-nighters for a couple of days in a row. That's tough.
I won't take one nighters right now for popular weekends in season. Especially the ones who call and want 3 rooms for one night on a Saturday on a peak weekend!
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