On another thread we discussed the importance of numbers, ie $149 vs $145 and what they portray to a potential guest.
We have in the past said that the term "quaint" is equivalent to "small" on a B&B website. What does the word "value" portray? Can you use "added value" or "extra value" successfully on your website or directory listing? Or is this something we need to get across via other verbs and adjectives? Do you want guests to perceive your inn as added value at all? Perhaps that is not your niche.
What other terms or phrases have you found attractive to guests?
What other terms or phrases have you found UNattractive to guests?
Does the phraseology matter on the website/directory? Should we paint a picture with our words, or keep it simple and to the point in bulleted fashion?
How much is too much and how much is not enough?
(Here is a synonym thesaurus with antonyms and definitions)
We have in the past said that the term "quaint" is equivalent to "small" on a B&B website. What does the word "value" portray? Can you use "added value" or "extra value" successfully on your website or directory listing? Or is this something we need to get across via other verbs and adjectives? Do you want guests to perceive your inn as added value at all? Perhaps that is not your niche.
What other terms or phrases have you found attractive to guests?
What other terms or phrases have you found UNattractive to guests?
Does the phraseology matter on the website/directory? Should we paint a picture with our words, or keep it simple and to the point in bulleted fashion?
How much is too much and how much is not enough?
(Here is a synonym thesaurus with antonyms and definitions)