I am trying to help an owner raise her rates - she has been in business for 7 years and has never done so. She has kept her prices the same as the other B&B in town so they "aren't competing"...I told her there was no competition - she is the better of the two by a long shot! I told her she needs to set a date - I assume Jan. 2012 would be a good starting point, but could she start earlier? Should she post it on her website that rates will change? Any advice would be greatly appreciated.