Madeleine
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- Sep 29, 2011
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I just updated my site getting rid of May info and it weighed on me until I got it done. I have, however, found things I missed that were embarrssing to find. Really outdated stuff.Hi there,
I am into online marketing and what this person has written to you makes sense
The call to action on any page should be visible without having to browse down on the page. Visitors usually dont want to read too much, they would prefer getting the information right in front of them. so i would reckon keeping your information limited to what guest are looking for.
Highlight the unique part of your B&B, make sure they are visible and highlighted eg pricing, call to action, benefits, advantages, and whatever is special and unique compared to your competitors.
Contacts and social media icons like facebook, twitter etc should look good on the top right hand side of the page. i would suggest you have them on each page. Looking at your website, i find that area is available and you can highlight these fields there.
If you want to know about bounce rate, you would have to take up an account with google analytics. it would provide you, every details, from the number of visits on your website each day, unique visit, no of bookings, geographies of visits and what not. you will get all that you want. However it depends if you really need them as it would cost.
Also if you get web tools and you have the your website ftp access, u can do all this yourself with no extra cost. Its very easy.....That only works if the innkeeper USESa nd is ACTIVE on Facebook, twitter etc. Don't assume every person online uses social media. Why would that be so important? This website is for B&B reservations, not sending them off to follow you on social media.Hotelogix said:Contacts and social media icons like facebook, twitter etc should look good on the top right hand side of the page. i would suggest you have them on each page. Looking at your website, i find that area is available and you can highlight these fields there.
There would be NOTHING WORSE imo than to have all of that on the in a primary location on the website only to click over and see NO UPDATES for months, and no activity. If you are not able to maintain activity on Twitter/FB then don't have the link ANYWHERE on your website! Same goes for a blog. Don't do it if people go and think you have died or something, since the last activity was last January.
SAME WITH SPECIALS. I clicked on someone here who had Valentine's Special on their website still, do you even realize it is JUNE?
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Had a guest call once and ask for a pkg I wasn't running. Turned out that just because I removed the link from the packages page did not mean the special deal page itself disappeared. Thus, I learned about the 'private' folder to remove pages from view.
We sold them the pkg at the price on the page they found and I learned something important.