happyjacks
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- May 30, 2008
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So hubby says to me today "We should offer a Recession Special". And upon seeing my 'I don't think so' look, says that everyone's doing it so travelers are expecting to see it.
So I googled and sure enough there are a few Recsession Specials and Recession Buster Specials, but to me it just looks mercenary. Hubby then suggested a "Value Getaway" after seeing the news piece on Starbucks getting on the Value Menu band wagon.
I personally don't like to market on price, but I thought I'd throw this out there for discussion since maybe these strange economic times mean I have to rethink my take on marketing.
Is anyone using the recession in their marketing? Or offering new or deeper discounts? What's your reaction (especially as a guest) when you see "recession-busting" marketing?
So I googled and sure enough there are a few Recsession Specials and Recession Buster Specials, but to me it just looks mercenary. Hubby then suggested a "Value Getaway" after seeing the news piece on Starbucks getting on the Value Menu band wagon.
I personally don't like to market on price, but I thought I'd throw this out there for discussion since maybe these strange economic times mean I have to rethink my take on marketing.
Is anyone using the recession in their marketing? Or offering new or deeper discounts? What's your reaction (especially as a guest) when you see "recession-busting" marketing?