I read this earlier along with an article that more hotels are opening up to the idea of uncensored reviews but only from verified guests. It appears that TA's way of allowing any review without regard to authenticity doesn't appeal to them either.
At least the product and the reviews have been removed. Does not stop the reseller from starting up with another id, but certainly makes it harder to sell the product once they do.
However, it is not like the reseller actually had the product in stock. They are out the money they originally paid someone else to ship the product, which sounds huge, but not left with thousands of cases to sell.