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Copperhead

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tripadvisor4biz.wordpress.com/2011/03/21/independent-study-reports-that-varden-hotel-sees-50-in-incremental-bookings-for-every-dollar-spent-on-business-listings-2/

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In March 2011, Forrester Consulting completed a TripAdvisor-commissioned study for the Varden Hotel, a Business Listings client in Long Beach, California. In "The Total Economic Impact of[/td]
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TripAdvisor's Business Listings," Forrester reports that Varden is receiving an average of $50 in incremental bookings for every dollar spent.[/td]
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Copperhead

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This article was sent via email from TA. Interesting, a study of ONE boutique hotel in a 'hot spot' for tourist... What! Only $50/$1 - sorry but I think it should be more for them. I would be happy with that ratio but it is not happening here.
 

Innkeep

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This article was sent via email from TA. Interesting, a study of ONE boutique hotel in a 'hot spot' for tourist... What! Only $50/$1 - sorry but I think it should be more for them. I would be happy with that ratio but it is not happening here..
Didn't Mark Twain say something about liars, damned liars and statisticians?
 

Generic

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They pick and choose who they were going to present. You don't think they were going to represent the B&Bs who haven't really seen any real incrimental business from the link. My traffic didn't increase significantly at all. And per dollar, they amount of traffic that I got was actually quite expensive. Funny, though.... restaurants get a link free.
 

JBloggs

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This article was sent via email from TA. Interesting, a study of ONE boutique hotel in a 'hot spot' for tourist... What! Only $50/$1 - sorry but I think it should be more for them. I would be happy with that ratio but it is not happening here..
Didn't Mark Twain say something about liars, damned liars and statisticians?
.
Innkeep said:
Didn't Mark Twain say something about liars, damned liars and statisticians?

 

white pine

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Did they leave off the ususal disclaimer " Featured results may not be typical, actual resuts may vary?"
 

HighMountainLodge

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Trip Advisor is our bête noir. Not because we get bad reviews--all our reviews are stellar--but because if we were to get an unfair review, we would have little or no recourse to correct it, except posting a response.
This is why it makes me so crazy that TA is trying to establish another income center by getting innkeepers to sign on. Guess what? Trip Advisor is not a marketing tool. It is a review site. Good for it. We'll stand by our reviews. But we'll never give these people a dime because they don't have our best interests at heart. And we understand that. And, frankly, I applaud them that they are staying true to their initial business plan.
But I don't need them to market my good reviews (Google's much better), and I certainly don't plan to pay them for dubious exposure when they refuse to give me recourse in the event of a bad review.
Some marketing consultant convinced TA they could make a lot more money converting their reviews into marketing leverage. But TA isn't going to be happy serving two masters: guests and the folks trying to sell them rooms.
We're content letting TA be TA: we have no intention of leveraging our reviews, and we certainly won't pay TA to do so.
If we get a bad review, we'll deal with it. Certainly, TA won't.
 

Joey Camb

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Same here as lodge I would not pay such an unaccountable company a penny! and here one of our national tourism bodies has signed up with them! the accommodation industry is outraged!
 

gillumhouse

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I did their survey and told them I absolutely would not pay a fee to anyone who had such little regard for my industry that they do not give equal status to B & B with hotels. No way will I give them one red cent.
 
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