The Great Divide
With guests from all over, those who rarely drive from say Brooklyn or overseas guests not accustomed to our roads, to those who lives in the mountains, the seashore, the desert, the swamps...
How do you deal with marketing and in person at the B&B where you are?
I mean, for those who find you are just way way too far from something that you use in your marketing as a draw for guests? Example - we do not have any wineries in our county (by law), but have some in adjoining counties. They have festivals, winemaking dinners, events galore. They are all about 40-50 minutes drive from here. Would you use those in your marketing? How would you go about it? To me anything that is within an hour drive is very marketable, anything within a couple hours makes it a 'day trip' from this B&B. Our lakes are here with recreation and water activities - but we are not waterfront. We own these lakes (half of them anyway) so I market them! We go to them, why wouldn't guests?
Case in point the drive-in theater is 45 minutes from us, a straight shot up one road from here to there, it is literally in a cow paddock in the middle of nowhere, so who ELSE would market this thing? Why not us? Will guests be mad when they realize the drive time (even though I state it clearly?)
Your thoughts?
With guests from all over, those who rarely drive from say Brooklyn or overseas guests not accustomed to our roads, to those who lives in the mountains, the seashore, the desert, the swamps...
How do you deal with marketing and in person at the B&B where you are?
I mean, for those who find you are just way way too far from something that you use in your marketing as a draw for guests? Example - we do not have any wineries in our county (by law), but have some in adjoining counties. They have festivals, winemaking dinners, events galore. They are all about 40-50 minutes drive from here. Would you use those in your marketing? How would you go about it? To me anything that is within an hour drive is very marketable, anything within a couple hours makes it a 'day trip' from this B&B. Our lakes are here with recreation and water activities - but we are not waterfront. We own these lakes (half of them anyway) so I market them! We go to them, why wouldn't guests?
Case in point the drive-in theater is 45 minutes from us, a straight shot up one road from here to there, it is literally in a cow paddock in the middle of nowhere, so who ELSE would market this thing? Why not us? Will guests be mad when they realize the drive time (even though I state it clearly?)
Your thoughts?