The Illusionist
You can communicate to people how your company really is. If you're bad at positioning and creating your image, you can make it look worse than it really is.
If you are smart (and especially if you're the underdog), you'll create the illusion that your company is better. People will feel more of whatever you need them to feel - professionalism, trust, reliability, experience, excitement, fun, more of...etc.
from Think Daily for Businesspeople http://www.larryjanesky.com/
You can communicate to people how your company really is. If you're bad at positioning and creating your image, you can make it look worse than it really is.
If you are smart (and especially if you're the underdog), you'll create the illusion that your company is better. People will feel more of whatever you need them to feel - professionalism, trust, reliability, experience, excitement, fun, more of...etc.
from Think Daily for Businesspeople http://www.larryjanesky.com/