My only last point (actually thats a lie i will probably add more later) is what drives me mad is you hear this in conversations - Oh yes I was mad about SEO and then I dashed on to my meta-tags before doing some blogging though I am neglecting my tweets. I deal with small businesses every day and am helping a lot with social media marketing and web sites as they know this is something they should be doing but all the jargon terrifies them and they just shut down. A lot of people don't have much money in the marketing budget and as you know B&B people are time poor as well so want to make sure what they are spending is getting them the best return for their money. So maybe with some subjects do an idiots guide as well as a more advanced one. I am not saying you should treat people like idiots but for so many people and I get this every day with people who don't have web sites AT ALL! we can't afford it so we do nothing where as if they knew about the many cheap and free options they at least would have something. Now I know the more advanced among us will probably shoot me down on this but I think something is better than nothing, however they see the price charged by "so called professionals" for a decent web site and the number of cowboys out there and they are terrified. The going rate is $6000 plus round here and I know a particular couple who paid that 2 years ago and still have nothing. its a lot of money to shell out for nothing and believe me they are not alone and it scares the tarr out of people..
Boy! Can I see myself in your comments here! LOL I am one who does not know most of the short hand that people use online. They bring it from their texting on cell phones. Here in Northern NH, we have limited cell phone coverage snd none where I live. We use Wildblue Satellite Service for Web access. If I wanted training on computers, the closest place is 70 miles away. That is a long way to go for two week classes at 2-3 hours a night. I am sure that I am not alone in this. Also, Social Networking take time. One of the meetings I attended that had a Computer Consultant trying to sell us on using Facebook and sites like it, I asked how much time I would have to devote each day to touch base with Friends. After much hesitation, he admitted it would take up to "2 Hours"! I was working as a Photographer and needed to talk for a least 3-5 mins with each. The B&B scene is different so this may not be the case. Either way, I know that this is something that I will have to gain some knowledge of. POW has cell coverage which is a plus. How far I have to go for training is not yet known. Art
.
Its the language and attitude that really snarks me off if you actually explain it to people in a normal way they are totally capable of doing a very simple wordpress or blog based web site. (ie recon if you can shop online and send an email you can do this) but the web industry has shrouded itself in so much hype the more technophobic amongst us just run and hide. I learnt how to do things myself for this reason - when we took over here they had a 3 page web site which was about 6 years old and was incorrect in various ways (they had in fact taken it over from the previous owners to them!) for example it said we have a bar which we dont and various other things. I spent a great deal of time chasing the company who were supposed to maintain it and a great deal of time on hold. Eventually got hold of someone who told me they didn't even do this service anymore and hadn't for 2 years which may explain my inability to find anyone who knew anything about it. Was so angry and furious I decided that I would learn HTML if I ruddy had to so as not to be so inconveniced and at the mercy of idiots who wouldn't do as I told them. Luckily found it is a heck of a lot easier than that now and I have complete control and its cheap.Yes I could pay someone to make it amazing but I am happy with what I have.
Also as regards social networking 2 hours a day i think is excessive I probably do about 10 mins. I am working on a things to do in Harrogate fan page so am doing more than I usually do to get all the info on and I try to do a tweet a day when I can think of something interesting to say! what does help is my facebook and twitter are linked to my blackberry mobile phone (but am sure all smart phone do this) so I can do it when I am in line at the supermarket etc. I don't probably blog as much as I should and have a list of about 8 topics on my pad but I want to make sure its an article people will find and read.
And yes we do have cowboys but they are the unpleasant kind. The thing is most of them were weeded out about 10 years ago but a lot of people were burnt in the Oh you must have a web site gold rush that occured about then and so are very cautious and who can blame them? its all about recommendations and certainly not paying up front!
.
I think a lot of my problem and those of my generation,
is that we lack the basic knowledge of computers that is now taught in grammar school. Calculators came out about my seventh grade. They were not allowed in school as it was considered cheating to use them. When the youth of today reach the seventh grade, they are already well versed in all the terms and vocabulary of the electronic age, and, assume every one else is also. So, when they make up a video, book, of class instruction, they jump over that basic stuff. They know a Browser does more than just cover up the top of the screen. They know what Wordpress is and how to use it. I still use a phone to talk on! I answer E-mail! The younger group of today do neither. They Text and Twitter. I have left many messages for my brother that go unanswered. They never look at their E-Mail. The class instruction I have had was before I had a computer to practice on. That came 2 years later, and, I had lost much of what I learned. Plus, I had to learn on a new operating system, windows 98. I now have Vista and do not look forward to having to start again on Windows 7 or 8. If I took a course today on Windows 7, they would assume that I already knew all there was to learn about Vista,and, that they just had to teach about the new stuff. I am sure I would get a lot of dirty looks from the rest of the students for holding them back with my dumb questions. I have seen that happen to others. So I wii continue my Peck & Search and stumble my way along. Please excuse my blank look when you give a simple answer to my Dumb Question. It is not that I and others can not learn. We just have a lot of holes in what we do know. And, I have pushed " That Button " and fatally crashed my computer and lost years of photos! Call me gun shy now! LOL Art
.
this is my point! you are not alone its all about pitching to the right level and being aware that some people have limited knowledge and not acting like they are bonkers for not knowing.
.
this is my point! you are not alone its all about pitching to the right level and being aware that some people have limited knowledge and not acting like they are bonkers for not knowing.
In other words, too basic. Beginner - starting out the process or more advanced. What we know and say here is "beyond advanced" when newbies happen upon this forum they run away screaming like little girls...
.
Hence two books! LOL one looking/starting and one on running?
Too many people and I am certain everyone on here will agree with me say "oh it can't be that difficult you just do breakfast and make a few beds and thats it" drive me mad!!!! and this is an attutude that is prevelant amongst the new starters as well they see this as an easy option or a possible redundancy choice. They have to understand that to make it and do well there is a heck of a lot more to it.
.
After our recent 1 week interview with our new assignment D and I realised that this attitude of -
"oh it can't be that difficult you just do breakfast and make a few beds and that's it" was indeed that of the owners of the B&B when they took it 6 years ago, and it shows. I think maybe they thought money could make it easier - but it didn't - atleast money not well spent.
D & I see soooo much work needed to really make this a
successful venture...and we are the kind of people who are ALL IN, ya know? I don't know how to do something half as_ed. I am afraid this will be a great point of contention between us and the owners. The B&B is beautiful and it sells once people find it...but getting it seen a the problem.
And I am indeed scared of the enormity of it all. I did marketing for a multi-housing real estate company 1980-91 and I was very successful with it - but that was a whole different creature than this marketing
online stuff. I have also created a really beautiful/creative website a few years back for a different samll business venture of my own - but, I had no idea how to optimise it and still don't. When I get out there and try to learn it I become soooo overwhelmed by all the jargon.
Eyes wide open it is exhausting just to simply
think about trying to stay up with the current pace of the world technology wise - do Interent marketing of the b&b
and make beds
and cook breakfast.
I
have already created some postcard mailouts (vista) and the like - but I don't think it will be enough to market it this way. I personally cannot afford to take classes - so I am praying that the owners will see it as a good investment to send me to take some classes this winter during the down time. But honestly, they seem to think their weeney, behind the times, un-updated website should be enough at this point. Frustrating that they don't get it.
So...if I create a decent website like on Wordpress or whereever - how DO I get it seen? Seems like we B&B folk are all little simply tiny little PLANKTON in a sea of giant fish. Not sure how to compete.
~Scared, but not running....
.