Virginia Tourism Corp. marketing to Generation X
http://www.virginiabusiness.com/index.php/news/article/romancing-generation-x
Excerpt:
"The state’s 40-year romance with the baby boomer generation is waning. The Virginia Tourism Corp., best known for its enduring “Virginia is for Lovers” campaign, is wooing a new audience: Generation X. They’re younger (ages 27 to 44), more adventuresome and spend more money on travel in Virginia.
According to a recent survey by TNS TravelsAmerica, Gen X travelers visiting the Old Dominion from anywhere in the country spend 13 percent more on travel during the course of a year than older baby boomers. On a per-trip basis to the state’s primary markets, these travelers spent $333 — 18 percent more than the average for these markets. "
(JB - - Sorry if I have already posted this, I didn't think I did. Very valuable innformation for marketing in this article!)
http://www.virginiabusiness.com/index.php/news/article/romancing-generation-x
Excerpt:
"The state’s 40-year romance with the baby boomer generation is waning. The Virginia Tourism Corp., best known for its enduring “Virginia is for Lovers” campaign, is wooing a new audience: Generation X. They’re younger (ages 27 to 44), more adventuresome and spend more money on travel in Virginia.
According to a recent survey by TNS TravelsAmerica, Gen X travelers visiting the Old Dominion from anywhere in the country spend 13 percent more on travel during the course of a year than older baby boomers. On a per-trip basis to the state’s primary markets, these travelers spent $333 — 18 percent more than the average for these markets. "
(JB - - Sorry if I have already posted this, I didn't think I did. Very valuable innformation for marketing in this article!)