From Landing Page Makeover - it is not about a B&B website, but it is about websites...so for that it applies:
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Just One Typo Can Rob You of Credibility and Cash
You’ve just gone from “reasonable” to “irresistible” with a provocative headline that resonates emotionally with the visitor.
#3 — Invite your visitors to take your video tour from the get-go.[/h3]You already have a nice little video, yet you’ve basically hidden it from view. Slap it on your homepage and do a voice-over track. I found watching the material without a guiding voice unnerving.
Your voice-over would allow you to expand on the action in the video and highlight those areas of greater interest.
Don’t hide the good stuff. Warm it up and share it.
JB says - Saw these words of wisdom and thought about our own websites, do we have a catch/tag line to draw folks into our sites? Like I always say... you need to have something ON THE HOOK to get the bites and reel em in!
Full article here
Just One Typo Can Rob You of Credibility and Cash
You’ve just gone from “reasonable” to “irresistible” with a provocative headline that resonates emotionally with the visitor.
#3 — Invite your visitors to take your video tour from the get-go.[/h3]You already have a nice little video, yet you’ve basically hidden it from view. Slap it on your homepage and do a voice-over track. I found watching the material without a guiding voice unnerving.
Your voice-over would allow you to expand on the action in the video and highlight those areas of greater interest.
Don’t hide the good stuff. Warm it up and share it.
JB says - Saw these words of wisdom and thought about our own websites, do we have a catch/tag line to draw folks into our sites? Like I always say... you need to have something ON THE HOOK to get the bites and reel em in!