[h3]
What everyone ought to know about special offers![/h3]
Excerpt:
http://jimsmarketingblog.com/2011/04/07/what-everyone-ought-to-know-about-special-offers/
Offering special offers is a skilled area of marketing and can sink a business, when used incorrectly. This is because they can not only lower the value of each transaction, it can also reduce the number of transactions too; as people keep on holding out for your next deal and then find a better one elsewhere. The net result can be fewer sales at lower profitability.
Here are some tips to help you get it right:
Learn more here
What everyone ought to know about special offers![/h3]
Excerpt:
http://jimsmarketingblog.com/2011/04/07/what-everyone-ought-to-know-about-special-offers/
Offering special offers is a skilled area of marketing and can sink a business, when used incorrectly. This is because they can not only lower the value of each transaction, it can also reduce the number of transactions too; as people keep on holding out for your next deal and then find a better one elsewhere. The net result can be fewer sales at lower profitability.
Here are some tips to help you get it right:
- Genuinely special. They need to have real world value. Look to add something extra, rather than lower a price. Increase the value by adding, not subtracting.
- Scarce. They are most effective when there is an element of scarcity. Offers that are only available for a limited time or where there is a limited number, work best.
- Targeted. They need to be used to gain you sales you would not have made at your usual price.
- Timed. They need to be timed in such a way, that people are not expecting to see them on a set date. Don’t train your marketplace to wait for the next offer. This hurts cash flow, lowers profits and lowers sales volume. That’s a lose, lose, lose!
Learn more here