bbinnsitters
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Just got finished with my states association conference. First conference I have ever been to, so got lots of new information. Don't know if it is new or old news, but it was new to me so thought I'd share.
YELP is slated to become the new Trip Advisor (big ballyhoo against them right now anyways so Yelp is ready to pounce) Yelp started as restaurant reviews, but is growing. It is easer, little or no ads, no competition, more control, better mobile use, Google tried to buy Yelp (unsucessfully so far), Yelp reaches new market and is a younger crowd - so if you want to reach the younger crowd start recommending they leave a review on Yelp.
YELP is slated to become the new Trip Advisor (big ballyhoo against them right now anyways so Yelp is ready to pounce) Yelp started as restaurant reviews, but is growing. It is easer, little or no ads, no competition, more control, better mobile use, Google tried to buy Yelp (unsucessfully so far), Yelp reaches new market and is a younger crowd - so if you want to reach the younger crowd start recommending they leave a review on Yelp.