Something memorable from the area that will remind me of what it's known for. It's usually not an item that sits on a shelf or does not get used. Also, not very expensive as a rule. I also don't buy a bunch of stuff either. And it's usually not something that you'd find in a tourist shop, but could be if it's interesting.
I have art work, jewelry, textiles, furniture, "coffee table" books, ornaments, pottery, etc. Very eclectic stuff. I bought a shell bracelet in a cool shop on the island of Majorca last summer for 3 euros, as an example. It has little metal charms on it along with the shells that symbolize things on the island. I'll think of them every time I wear it. I have a moonshine jar that was found on a walk in JB's area that has some flowers in it right now in my kitchen.
I'm really getting away from anything that just sits around and has to be dusted. I'm in de-crapifying mode here. LOL!