YellowSocks
Well-known member
- Joined
- May 22, 2008
- Messages
- 2,179
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- 13
Dh and I are adjusting to having him here. We've developed a schedule to try to keep us on track that involves me homeschooling in the mornings while he goes out and does marketing for two hours.
We are happy to report that it's working!
So far he's had our rack card inserted into every mail slot at the University (2000 students, 70 faculty/staff)... cost, $50, pretty sure we've already had a call or two from that. Plus, while picking some of them out of recycling he saw a student with one in her hand on the phone with her mom.
He's taken the rack cards to many of the hair salons in town. Tonight my friend (who owns a salon) reported that people were interested, and one of them said she'd take it to some department at the university to show them the pics of the inside. (Our rack card has very pretty pics!)
Now I've challenged him to find every single administrative assistant on campus and give her a bag of homemade chocolate covered peanuts and some rack cards. He's already found one who told him she'll do anything for chocolate, and another (Public Relations) who already had a stack of our cards. We've already gotten at least one call from a department on campus (he says he hasn't been to that one yet, so maybe the mail slots?), and a whole house booking in August for a wedding from someone who was referred by someone on campus.
I'm thinking that once he's done with campus he needs to hit the manufacturing companies. We had some fabulous biz travelers today who were very happy, and who suggested developing a business traveler discount. So I'm sure I'm about to come up with a business rate. (Open to suggestions on that one...) I'm not sure if dh should take the chocolate covered peanuts or if maybe a larger gift.
Within a week of his being laid off we attended a regional innkeeper get together that my friends and I organized... from that we and the other B&B's in town will be having an article in our local paper about the four of us called "It's All About Hospitality."
I'm in the process of developing a list of every directory we're on, their costs and passwords, and getting them updated. But my sister, meanwhile, is convinced that we need to be in the paper. She was astonished when I told her that most of our traffic comes from online. Apparently when she travels to a place she has her assistant call a contact in that town and ask where they recommend. I agree, everyone in town needs to know we're here!
Sorry, gone on a bit long... obviously I have lots of ideas, but I'm open to more. What else shall I have dh do for marketing?
=)
Kk.
We are happy to report that it's working!
So far he's had our rack card inserted into every mail slot at the University (2000 students, 70 faculty/staff)... cost, $50, pretty sure we've already had a call or two from that. Plus, while picking some of them out of recycling he saw a student with one in her hand on the phone with her mom.
He's taken the rack cards to many of the hair salons in town. Tonight my friend (who owns a salon) reported that people were interested, and one of them said she'd take it to some department at the university to show them the pics of the inside. (Our rack card has very pretty pics!)
Now I've challenged him to find every single administrative assistant on campus and give her a bag of homemade chocolate covered peanuts and some rack cards. He's already found one who told him she'll do anything for chocolate, and another (Public Relations) who already had a stack of our cards. We've already gotten at least one call from a department on campus (he says he hasn't been to that one yet, so maybe the mail slots?), and a whole house booking in August for a wedding from someone who was referred by someone on campus.
I'm thinking that once he's done with campus he needs to hit the manufacturing companies. We had some fabulous biz travelers today who were very happy, and who suggested developing a business traveler discount. So I'm sure I'm about to come up with a business rate. (Open to suggestions on that one...) I'm not sure if dh should take the chocolate covered peanuts or if maybe a larger gift.
Within a week of his being laid off we attended a regional innkeeper get together that my friends and I organized... from that we and the other B&B's in town will be having an article in our local paper about the four of us called "It's All About Hospitality."
I'm in the process of developing a list of every directory we're on, their costs and passwords, and getting them updated. But my sister, meanwhile, is convinced that we need to be in the paper. She was astonished when I told her that most of our traffic comes from online. Apparently when she travels to a place she has her assistant call a contact in that town and ask where they recommend. I agree, everyone in town needs to know we're here!
Sorry, gone on a bit long... obviously I have lots of ideas, but I'm open to more. What else shall I have dh do for marketing?
=)
Kk.