I just got another packet of review cards (like Josh just mentioned).
John- a suggestion...at this point, I think you can probably track which B&B's are getting reviews from the review cards. I don't think a single guest has taken the review cards I leave in the rooms or on the check-in desk. So, given I have not handed out a single one of the originals, I don't need 100 more. Please save yourself the time and money and only send them to the B&B's that are obviously getting reviews from them, and ofcourse, folks who have just become bandb members..
I looked into the length of the reviews, and it is extremely rare to go over the alloted space. Based on the overall feedback, it seems to make sense to keep it where it is at.
On the review cards, point well-taken. Believe me - I'd much rather not print them up then have folks throw them away. I believe this will be the last automatic promo we do as they are very expensive to send out. We've measured innkeepers who have reviews vs. those who do not and found that those who have 4-10 reviews have seen a big shift in traffic towards their inns, and those with 10+ even more. Seems like getting 10 is the magic number for now, although could be more - it is too inconsistent to check.
We have enough data in properties of similar size, membership level, location, price with/without reviews to make a good analysis - and it is clear that they help out on a 2-3X basis... so I'd certainly encourage you to try and get customers to use them!
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