From this inn right here, just an overview of 2011 compared to 2010 (as always I am sharing this with you which is very personal information, this is a perk of our forum, to be able to compare sometimes these apples and oranges and to help us all improve)
So in a nutshell we had less revenue for 2011 compared to 2010. We did have a higher occupancy rate with less priced rooms being sold over higher priced. Less services like add ons or breakfast delivery.
- Our avg daily rate was down slightly from 2010 to 2011
- Our services sold (flowers, etc) were down from 2010 to 2011
- Our occupancy was actually UP in 2011 slightly over 2010 - BUT the rooms rented were less expensive, therefore the avg daily rate dropping.
- Our discounting was down in 2011 compared to 2010 as I tried to stick to my guns and do less discounting.
So in a nutshell we had less revenue for 2011 compared to 2010. We did have a higher occupancy rate with less priced rooms being sold over higher priced. Less services like add ons or breakfast delivery.