Google Adwords

[Lee2014]

Do you do Adwords? Adwords Express? Why and why not? I was just wondering how much you set for day/month? Is it profitable?

 

[Morticia]

Look around for a coupon if you do this. They're $100-$150. You match that amount but it's a good start.

 

[Tom]

We did ad words for a few years, never got adequate bookings from them.
Part of problem is that they will post your ad on other people's web sites that may generate clicks but which are unlikely to result in bookings. And several times we got click farmed and Google just would not own up.

 

[Copperhead]

We did for several years and had good results but they have changed their practices and upped the cost so we backed out.
We also had a couple of bad experiences where they placed tricks on us, turning on campaigns that we had turned off and changing the demographics of the campaign as well costing us far more than our original budget.
Would say the last time we used it was 5-7 yrs ago so they may have straightened up their act.
But we do use the info to help us select good keywords for our site and other marketing efforts.
If you use them keep a very close eye.