[h3]
Marketing 101: Why you have to choose[/h3]
JB - - I cannot thank Jim Connolly enough for his real life story which is analogy of those who accept children and pets at their B&B (for us here). Think about it!
If you don't want them, do not make it child/pet friendly, if you don't want kids or pets! You make the inn's policies.
Read the article.
Excerpt:
The cost of dodging the decision
All business owners face similar choices, with many doing exactly as the coffee shop owner did and failing to choose. Most importantly, by failing to choose, you miss a great opportunity to offer exceptional service to your chosen market.
Of course, the paradox here is that the decision not to choose is a choice itself. It’s the default. The let it slide option. The fast track to average.
And if you think making the decision is hard, wait until you see the cost of dodging the decision.
Marketing 101: Why you have to choose[/h3]
JB - - I cannot thank Jim Connolly enough for his real life story which is analogy of those who accept children and pets at their B&B (for us here). Think about it!
If you don't want them, do not make it child/pet friendly, if you don't want kids or pets! You make the inn's policies.
Read the article.
Excerpt:
The cost of dodging the decision
All business owners face similar choices, with many doing exactly as the coffee shop owner did and failing to choose. Most importantly, by failing to choose, you miss a great opportunity to offer exceptional service to your chosen market.
Of course, the paradox here is that the decision not to choose is a choice itself. It’s the default. The let it slide option. The fast track to average.
And if you think making the decision is hard, wait until you see the cost of dodging the decision.