greyswan
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- Joined
- Jun 3, 2008
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Just checking to see what forum members are doing a monthly or quarterly guest newsletter, or are you now blogging instead? Is what you are doing helping you with developing relationships with your guests, repeat business, or referrals? Or do you think that they are all just busy work and not worth the effort? If I am going to do a newsletter, I think I would choose to send it out quarterly... content might be updates about the inn and grounds, events happening in the town and surrounding area, a few relevant pictures, a recipe or two, maybe focus on one particular attraction (like antique shops in the area, or golf courses)
I have SuperInn - it has marketing component that can create email lists, I'm not real sure how to use effectively. How did you create your opt-in email list? Are any of you utilizing an auto-responder program?
I have SuperInn - it has marketing component that can create email lists, I'm not real sure how to use effectively. How did you create your opt-in email list? Are any of you utilizing an auto-responder program?