Generic
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I saw this article yesterday... http://business.financialpost.com/entrepreneur/growth-strategies/how-to-use-pricing-as-a-tool-for-innovation and I thought that it provided a few interesting things. First of which is that people tend to go for the medium if offered S, M and L. Which is interesting, because often in travel we see that some people go for the bottom, even to their detriment. So maybe we need to compare that offerings.
But I loved this rule... Better before cheaper.
So offering a better product is more important and a cheaper product. So, stop trying to sell a cheap product... sell a better product and point out why yours is better.
But I loved this rule... Better before cheaper.
So offering a better product is more important and a cheaper product. So, stop trying to sell a cheap product... sell a better product and point out why yours is better.