fsconsult
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- Mar 19, 2012
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When I was doing some work today I came across a video that talked about the Guest Vortex - the process in which a guest goes through from finding the property, booking, staying, and leaving only to return again. The more often they return, the more loyal the guest becomes, and they become a true fan. The video didn't go into a lot of detail about the various steps along the way, but they should be self-explanatory:
I think most people are pretty good with the Awareness and During parts or else they would be out of business rather quickly. But I did some brainstorming on how to further develop the other points of the vortex to maximize your returns. The full article is located here, and is a bit long.
I wouldn't mind hearing your thoughts on how you help a guest prepare for their stay, and how you reach out to them after they leave the B&B?
- Awareness (finding your website, physical B&B, phone number)
- Planning (researching your property and the area)
- Booking
- Pre-Stay
- During
- Post-Stay
- Return
I think most people are pretty good with the Awareness and During parts or else they would be out of business rather quickly. But I did some brainstorming on how to further develop the other points of the vortex to maximize your returns. The full article is located here, and is a bit long.
I wouldn't mind hearing your thoughts on how you help a guest prepare for their stay, and how you reach out to them after they leave the B&B?