Search results

We originally expected to provide XML base feeds to Google, but the local search group which I have had discusssions with does not want feeds, so they will use our sitemap instead. The sitemap updated each night has a separate url for each review. Also we have implemented microformats for...

Actually we thought the service would be ideal for inns since there is much more personal interaction and the innkeepers can hand the guest the invitation at the time the guest is (hopefully) thanking the innkeeper for such a wonderful stay! And we have priced the service for inns under 15...

TripAdvisor gets very high rankings on Google when a user searches for particular hotel in a specific city or town and there is a risk that the user clicks the TripAdvisor link first to see the reviews, and then books at another hotel or inn. So I would think you would not want to be providing...

The new browser window does enable a user to easily "return" to your website - but the risk is really that once the user decides to see the reviews on TripAdvisor, they may book at another hotel or inn.

Did you notice that TripAdvisor does not put any links on their site to the hotel's website? None of the reviews link back to your hotel or inn. And when TripAdvisor reviews of your hotel and inn show up in Google local search, they link back to TripAdvisor - not to your hotel or inn.

I think swirt has it backwards - for SEO you want links TO your website. The links you provide to TripAdvisor by putting a widget or other link on your site, helps TripAdvisor's SEO, not yours.

There is a good article in HotelMarketing.com "TripAdvisor on your hotel website - good or bad?" http://www.hotelmarketing.com/index.php/content/article/tripadvisor_on_your_hotel_website_good_or_bad/ which is written by Hospitality eBusiness Strategies (HeBS). The author concludes: "As per...