happykeeper
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JB, I think that when we launch, you will see that is going to be all the things you talk about. It will also be all things I am talking about.Thank you all for the great advice!
Joey, I am working on your assignmentMy intent was not to use it specifically for marketing, but more as communication with my guests who have asked about keeping updated with what's going on around the inn and the area. Which I guess sort of translates into marketing somewhat. I guess I look at it more as a shared journal type of thing. I will definitely be doing a monthly newsletter..Yes, it is all marketing in the end. But don't think of it purely that way, or it will get in the way and become a burden. Enjoy it, let your flair lead what you write about, or it will feel forced, and no one will read it and it will all be a waste of time.rusticinn said:Thank you all for the great advice!
Joey, I am working on your assignmentMy intent was not to use it specifically for marketing, but more as communication with my guests who have asked about keeping updated with what's going on around the inn and the area. Which I guess sort of translates into marketing somewhat. I guess I look at it more as a shared journal type of thing. I will definitely be doing a monthly newsletter.
Don't blog to make money, to get followers, blog as a part of who you are as an innkeeper, and you will get a great benefit from it in your own life. That is my story and I'm stickin' to it!
Part 2 - it is an extension of your site. A place to slap fun and funky photos, those that really don't belong on your website, not the perfect, staged images. Just fun stuff...people will see you are fun, what you have to offer is fun, and like that you are real people. Good people.
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Our marketing plan is almost ready. Our strategies are looking good. We're pulling in some resources we think are really going help us. It's going to be a great fit with the things we love to do.