interesting development after my latest email to TA. The retentions mgr wants a word again. Phone call scheduled for next Thursday ..
I actually gave them quotes from 60 BB's that were saying they would never do a business listing or had/were canceling . Don't worry, no names or towns were given.
Since I emailed to cancel mine my business manager has called me also.
I've been comparing Adw ords with TA and it's interesting.
I current average 41p per click on adw whereas given my 12 months stats from TA I'm paying 70p per click, surely the answer there is to switch my ta budget to adw ?
However in TAs favour my bounce rate for ta is 27% whereas adw is 45%, ......
If I take my total click through for each over the last 12 months, and remove the click throughs who simply bounced and then spread the charge over the remaining clicks it's closer but adw still wins.
Quality Click Throughs TA 95p each ADW 82p each.
All of which does not address my main issue with ta and my account manager has manager to ignore this point so far, I'm paying for a tiny link at the top of the page whilst, because I don't use any booking engines such as b.c there is a large banner on my page encouraging my potetial customers to do availability searches with my competitors.
It's like Colgate paying for a prime time TV ad and in the middle of it the smiling housewife with bright white teeth turning to the camera and saying "if you don't like the taste of colgate here are a list of other toothpastes you may like to try".
.