It has been my experience that the essence of being a great host is showing your guests you care and that they are your number one concern. Basic service should be an automatic so the way to improve ratings id to WOW them.
Here are some ways that I have seen work.
- Be and hire staff that can be empathetic with you guests. Have the appropriate systems and tools in place in order for them to deliver first class service. Empower them with confidence and authority to deal with complaints promptly.
- Learn your guest’s names and use them. Also, teach your staff so that they can recognize and remember your loyal guests. This will form an immediate sense of hospitality that they'll certainly find flattering.
- Once you have given decent time for your guests to settle in their room, the front desk should phone the guests to make sure everything is in order and acceptable. During this call you will be able to ask if there are any additional requests that may have been forgotten during check-in.
- Be on hand in your hotel, and have personal contact with your guests to build rapport and confidence. Get to know and listen to your guests. They're far more likely to tell you what they want if they know you and what would encourage them to come back. If you know your guests, it’s easier for you to anticipate their needs and deliver it on a consistent basis to keep them satisfied.
- Be flexible with your rules. Don’t be so constrained by your own rules that you can’t extend breakfast for a guest who may wish to sleep in or to extend a check out if someone has a late flight. Is this actually that big a problem if it means your guest enjoyed their stay and they tell others?
- Leave Them With a Last Impression. Make certain they realise that you appreciate their business. An earnest “thank you” from you can go a long way. Give them a little memento from your property or region to take home with them as a lasting reminder.
- Follow up with a written note sent to their home after their stay hoping they enjoyed their stay and asking for an excellent review. It only takes a few minutes and will be worth the rating. Most guests will only leave a comment if they have had a negative experience or if they have been WOW’d. Nothing wrong with prompting.
I am interested in your thoughts..
Honey - hear this
(1) we have one member of staff and could do with one more doing a couple of hours sat and sunday mornings - do you think we can get one? where I am there are more jobs than unemployed people - we are importing people from spain to work in the hospitality industry and the kids like I was once who would have been happy to do it are now legally not allowed to do more than 2 hours on a sunday
(2) names - I run at 87% occupancy - can be a change every day - I remember regulars but I can't remember all the names it just aint going to happen.
(3) no phones in rooms - ripped them out 9 years ago - everyone has a mobile. plus they don't really want you to "check up" on them.
(4) I am always in contact with guests - light chatting so they realise we are people and not staff who care about them and their business - but its gaining a balance so they don't feel intruded upon.
(5) I am flexible - but the people you bend over backwards for rarely appreciate it - allowed a car to stay parked - was supposed to be 12pm and ended up being picked up at 5pm, when my check in guests wanted to park so inconvenienced them. Late check out's are fine if you havn't got the next guest chopping at the bit to get in - as most bb's rooms are individually decorated it means the guest may have booked a specific room so can't be moved. I allow it when I can but every time it has been abused - this is why we do free till 12 then £10 an hour after - its the only thing that gets them moving.
(6) we do free keyrings, coupon's on their receipt for their next stay and free postcards - I am not giving away the farm.
(7) reviews - to ask for one is fine - but we have had incidents lately of places pushing for reviews on every outlet - guests quite frankly are being harassed for reviews and not just from us from every part of the internet - you order anything and you are pestered to death for feedback - as a shopper of tons of things online never an hour goes by without an email for feeback and its leading to feedback fatigue which frankly isn't surprising.
The owners here are the crem de la crem of professionalism - its why they come here to constantly learn and improve. Yes there are many out there who are slack and need a kick but you won't find them here. Too many people have this "how hard can running a B&B be?" attitude and frankly with that attitude they are doomed to fail as they clearly havn't done their research!
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