As the author I have a couple of things to profess:
- alarmist titles get people to read....(I'm sure you get the point)
- I bet if you look down really deep, most - not all - of your guests are very similar to you...friendly, enjoying meeting new people, sharing experiences, like to learn new things, understand that you get what you pay for...otherwise, for the most part they would stay at a hotel over a B&B
There will always be stinker guests - and the good news is that generally the feeling is mutual and you won't see them again. Having a targeted niche doesn't guarantee that no one else would come either. In addition, it's your location that dictates primarily whether people come back again - I have a very low return rate of 12% simply because once you've seen the rocks, water and trees around here, they don't change much, so people don't tend to come back.
The point of the article is that if you have limited marketing dollars, you need to focus it on
where the people who will pay the price you are asking, are looking for information on a B&B in __________ location.
Always enjoy reading the comments in this forum!.