Forum founder. Former Owner.
- May 17, 2008
- Reaction score
I've been doing some work with adding the review widget to some websites and here are a couple of things I've noticed (with some suggestions embedded just for good measure).
- I really like the approach for the widget. It has lots of options that can be customized. Which makes it possible to make it look like part of the inn's website. Unlike TripAdvisors review widget, which doesn't give you that level of control and can look kind of "bolted on."
- I like that the BandB.com widget displays the actual star/bullet rating for each review. The TripAdvisor widget does not, so it forces people much more strongly to go read them on TripAdvsior in order to even figure out if it is a positive or negative review. (though I guess this makes an occaisional bad review not stick out like a sore thumb)
- As a web designer I wish I could generate the code for clients without them having to email it to me. With TripAdvisor, anyone can get the code. With BandB.com only the person with the login can get the code. I have had a few so far send me their bandb.com login info rather than just email me the code ...they want me to choose the colors that match their site. I don't really want them to send me their login info. I can actually figure out where to change the color portion of the code, the part that is a mystery is the property ID as it is a hash that does not match the actual property id number used on bandb.com.
- Opening up the tool so designers could access the data also means the widget could be used on other sites, say local travel guides or other collections of B&B's. This kind of use may seem a little scary to innkeepers at first, but it could have the result of sending more traffic to BandB.com.