I would think you could only sell the domain name, not sure why anyone who was not buying an entire B&B would want to buy the website? Or is it the B&B? Part of the sale if selling the business s/b including the website..
There are bottom feeders (not within the B&B industry) that will buy up old sites and cover them with ads then ride them into the ground. It takes less than a year typically for them to lose their value..... and these bottom feeders are not looking to spend a lot of money to buy the site... so it is not really a money making proposition for a B&B site.
The biggest value would be to locals looking to acquire some content, but only if the content is unique and valuable beyond that particular property. Example: There is no value to my "reservations" page or my "policies" page. BUT my wine trail pages show up in the top 5 positions for most of the major wine searches for this region. (attracts about 150 visits per day to those pages alone). Local inns would be stupid/short-sighted to not want to buy them and simply put an ad for their inn on them.
So there can be value to pages that have content that goes beyond the scope of the one particular inn that the site belonged to, but I would say that the majority of B&B sites out there do not have that kind of value (though many of the sites of the regulars on this forum do, but they are the exception more than the rule)
Hint: Joey, your blog is more valuable than your site.
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