Morticia
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- May 22, 2008
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Thanks for the report. And you have already prospered from itOK, it's been 5 days since I sent the email...
54% have opened it, 4 have checked the website using the links included, 4 have emailed wishing a Merry Christmas and excited about the new program for next year, 1 opt out. Many, many of the 'openers' have gone back on different days to look at the email again, which I think is good. They didn't just toss it out of hand.
So, if you pick the 'right' day, you get more openings, I would think. Most of the 54% opened the email within 8 hours.
Next time I try a different day of the week. And I may see more openings over the weekend, as more people check their personal email at home.
This has been an interesting experiment as I really thought more people would have opened it as they were, more or less, multiple repeats who like coming here. (Yeah, there was that one opt out exception, but she hasn't been here for 2 years.)
So, there you have my first try at 'mass marketing'! Hope this helps anyone else thinking of trying this out.
Obviously, if you have a different experience, it would be interesting to figure out why. I need to work on the email itself as it WAS a bit word-heavy and picture-light. The next one will be less wordy as this one was definitely targeted toward telling guests about a new program. The next one will be strictly 'here's what's happening and here's what we're offering.' Short and sweet, but different audience.
Forgot to mention that son of one of the guests who opened the email bought his parents a $300 GC on Wed, 2 days after the email went out...
Yes, I would think a weekend mailout may be better as then they head back to work on Monday and dream about being at YOUR place. I have a large % of bookings on Monday and Tuesday.
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Funny that the guy at the marketing seminar I just went to advised avoiding hitting anyone's email inbox on a Monday as it's '3 second dump day' so if they don't see an immediate subject line/value, your email is gone.Copperhead said:Thanks for the report. And you have already prospered from it.
Yes, I would think a weekend mailout may be better as then they head back to work on Monday and dream about being at YOUR place. I have a large % of bookings on Monday and Tuesday.
I've never done a report to see what day of the week guests book. Thanks for that heads up! Maybe they spend the weekend talking and one of them does the booking on Monday. I'll have to see if there's a report...