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Eye tracking studies on search engines

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swirt

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I know I've posted eye tracking studies before (on the old site) but here is a more recent one specific to Google. There is not a lot of new information here, but if you've never seen the results of the eye-tracking studies before, they can be pretty "eye opening"

http://googleblog.blogspot.com/2009/02/eye-tracking-studies-more-than-meets.html
 

happykeeper

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It was neat to check out. So what does this mean for you in your practical applications?
 

swirt

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It generally means there is a huge difference between being number 1 and being number 4 on a google search in terms of the number of people that will click through.
 

Morticia

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It generally means there is a huge difference between being number 1 and being number 4 on a google search in terms of the number of people that will click through..
I went right for the photo...went back to 'read' the text after.
But, ouch, on being lower than slot 4 on Google searches...
 

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