Will some who understands this stuff better than me please go to my home page and tell me why my bounce rate is consistently about 50%?
I've tweaked and tweaked my meta tags, content, layout etc., but still no improvement.
http://www.oakcreekbnb.com.
Hi, Texas...
When you quote a single bounce rate (i.e., 50%) for your website, you are talking about an average. This means some referrers will be above that, some below. Who are the really bad referrers? If the bad referrers are search engines, what keywords are they bouncing on?
I suspect this is more misunderstanding than a business or technology problem, because your website is well done.
If your referrals from BB.com or your B&B keyword referrals from google are bouncing at 50%, then you have a problem.
The misunderstanding would be that low quality traffic is not a problem. It's better than having that traffic disappear. We have lots of low quality traffic.
If you want more high-quality traffic why not get the cheap BBonline.com listing?
One could nitpick about your SEO, but it may do you a disservice because it may put your attention in the wrong place, but since you ask:
Why all the SEO weight on:
- "Athens,Texas accommodations"
- "A Little Slice of Heaven in the Country"
and little or no SEO weight on these location and lodging keywords:
- Bed and Breakfast
- Cabins
- Cottage
- East Texas Post Oak Savannah
- Lodging
"Accommodations" is a lame lodging keyword that travellers rarely query. One final note: having the lodging keyword isolated in the body is not enough for your PRIMARY keyword targets. The text needs to be connected to location (e.g., "East Texas Cabins") and emphasized by placement in the title, meta description, and header tags.
Based on your homepage, I would think you would optimize for "Athens Texas Bed and Breakfast" and nowhere is that string to be found. (Google does not look at the keywords meta tag.)
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